Structure Without Culture Is Oppressive. Culture Without Structure Is Chaos.

We believe that high-performing organizations are built the same way by fusing leadership, culture, and strategy into something greater than the sum of its parts.

Welcome to OA, Where Structure Meets Soul

al·che·my /ˈalkəmē/ noun

The seemingly magical process of transforming or combining elements into something new.

The New Standard for
Destination Organization Alignment

At Oetting Alchemy, we help destination leaders bring order to complexity by aligning strategy, systems, and culture into one unified operating rhythm. Alignment isn’t just an internal exercise; it’s the engine behind public trust, stakeholder confidence, and a thriving, people-powered visitor economy.

Across the country, destination organizations are being asked to do more with less while proving their value every step of the way. You’re not just marketing a place anymore. You’re stewarding an ecosystem, navigating politics, building coalitions, and delivering measurable impact.

But without aligned leadership, internal systems, and a healthy culture, even the best strategy starves.

We created Oetting Alchemy to help you fuse strategy and soul into something transformative, something scalable, something human. That’s the alchemy.

How We Deliver

We are one of you, and our passion for civic promotion and development runs in our DNA. We care deeply about this industry and your success, and we’ve developed practical solutions, strategies, and roadmaps backed by years of experience to help make your job a little easier.

OA Method™ Strategic Planning

The OA Method™ to strategic planning is to ensure success after we leave. We do this by developing not only a strategic plan but also working with you and your team on annual KPI objectives and initiative architecture, including the development of your custom Radical Alignment Map™, connecting strategic KPIs to execution.

Anyone can deliver a binder. OA ensures your plan is lived by your people; creating alignment, accountability and momentum across the organization and your destination.

Organizational Restructuring & Development

Some organizations need more than a plan—they need to be built. Whether it’s forming a new department, launching a commission, or reimagining the entire structure from the ground up, Oetting Alchemy brings real-world experience in organizational creation and evolution.

From merging civic groups to launching sports, film, and music commissions, we know what it takes to design structures that scale. We don’t just map org charts—we shape cultures, establish identity, and build internal systems that support sustainable growth.

We help you answer the big questions:

What should this look like three years from now?
How does this fit with your community, your board, your funding?
What needs to exist internally for this to actually work?

Whether you’re starting fresh or restructuring what exists, we help leaders build organizations that leverage your community needs.

Organizational Readiness Index™

We conduct a proprietary organization assessment backed by industry accreditation standards focused on the three dimensions of organizational success:

Organizational Strategy
Organizational Alignment
Organizational Culture

Vacated Executive, Rapid Transition Services

Executive departures—planned or sudden—often leave organizations vulnerable. During these transitions, Oetting Alchemy steps in to provide immediate consistency, leadership support, and operational stability.

Acting as a fractional CEO, OA conducts the Organizational Readiness Index™ during this period, prepping the incoming leader with actionable insights and a clear roadmap to success.

Alchemy90™ New Executive Onboarding Program

The first 90 days are pivotal for new executives, filled with competing demands—building staff relationships and understanding organizational dynamics, managing board expectations, engaging elected leaders and catching up on the latest city projects.

Oetting Alchemy removes this complexity by implementing a proprietary structured, proven onboarding roadmap.

Our onboarding framework helps new executives turn transition into traction, earning credibility, building momentum and delivering results from day one.

Executive Succession Planning

A strategic succession plan isn’t optional—it’s essential. Oetting Alchemy partners with your leadership team and board of directors to collaboratively develop a clear, industry-aligned succession strategy. Our proven framework ensures your organization maintains continuity, protecting your culture and preserving momentum during inevitable leadership changes.

Patrick Lencioni, The Working Genius Assessments and Workshop

The 6 Types of Working Genius helps people discover their natural gifts and thrive in their work and life. When people are able to better understand the types of work that bring them more energy and fulfillment and avoid work that leads to frustration and failure, they can be more self-aware, more productive and more successful.

Working Genius identifies the six fundamental activities that are required for any type of work and provides a simple framework for how work gets done. Too many people feel frustrated, underutilized or misunderstood at work. Far too many teams experience failure, feel stuck or are confused because they don’t know how to tap into the people around them. Working Genius is changing the way people are thinking about their work and teams, and is leading to more dignified, fulfilled and successful work.